{"title":"How to Books","description":"\u003cp\u003eA collection of \"How To\" books written by ancient Greek philosophers and translated for modern readers.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"how-to-grow-old-ancient-wisdom-for-the-second-half-of-life","title":"How to Grow Old: Ancient Wisdom for the Second Half of Life","description":"\u003cp\u003eWorried that old age will inevitably mean losing your libido, your health, and possibly your marbles too? Well, Cicero has some good news for you. In \u003cem\u003eHow to Grow Old\u003c\/em\u003e, the great Roman orator and statesman eloquently describes how you can make the second half of life the best part of all - and why you might discover that reading and gardening are actually far more pleasurable than sex ever was. Filled with timeless wisdom and practical guidance, Cicero's brief, charming classic - written in 44 BCE and originally titled \u003cem\u003eOn Old Age\u003c\/em\u003e - has delighted and inspired readers, from Saint Augustine to Thomas Jefferson, for more than two thousand years. Presented here in a lively new translation with an informative new introduction and the original Latin on facing pages, the book directly addresses the greatest fears of growing older and persuasively argues why these worries are greatly exaggerated - or altogether mistaken. Montaigne said Cicero's book 'gives one an appetite for growing old.' The American founding father John Adams read it repeatedly in his later years. And today its lessons are more relevant than ever in a world obsessed with the futile pursuit of youth. \u003cbr\u003e\u003cbr\u003e- Marcus Tullius Cicero \u003cbr\u003e- 216 pages \u003cbr\u003e- 4.8 inches W x 7.2 inches L x 1 inch H \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2016 \u003cbr\u003e- Item #: 978-0691167701\u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":12215240294477,"sku":"9780691167701","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/products\/978-0691167701.jpg?v=1589505253"},{"product_id":"headline-23","title":"How to Tell a Joke","description":"Timeless advice about how to use humor to win over any audience. Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him \"the stand-up Consul.\" \u003cem\u003eHow to Tell a Joke\u003c\/em\u003e provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian. The result is a timeless practical guide to how a well-timed joke can win over any audience. As powerful as jokes can be, they are also hugely risky. The line between a witty joke and an offensive one isn't always clear. Cross it and you'll look like a clown, or worse. Here, Cicero and Quintilian explore every aspect of telling jokes while avoiding costly mistakes. Presenting the sections on humor in Cicero's \u003cem\u003eOn the Ideal Orator\u003c\/em\u003e and Quintilian's \u003cem\u003eThe Education of the Orator\u003c\/em\u003e, complete with an enlightening introduction and the original Latin on facing pages, \u003cem\u003eHow to Tell a Joke\u003c\/em\u003e examines the risks and rewards of humor and analyzes basic types that readers can use to write their own jokes. Filled with insight, wit, and examples, including more than a few lawyer jokes, \u003cem\u003eHow to Tell a Joke\u003c\/em\u003e will appeal to anyone interested in humor or the art of public speaking. \u003cbr\u003e\u003cbr\u003e- Marcus Tllius Cicero (Author), Michael Fontaine (Translator) \u003cbr\u003e- 328 pages \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2021 \u003cbr\u003e- Philosophy \u003cbr\u003e- Item #: 978-0691206165","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":38068053639360,"sku":"9780691206165","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/products\/978-0691206165_a.jpg?v=1612983198"},{"product_id":"how-to-tell-a-story-an-ancient-guide-to-the-art-of-storytelling-for-writers-and-readers","title":"How to Tell a Story: An Ancient Guide to the Art of Storytelling for Writers and Readers","description":"An inviting and highly readable new translation of Aristotle's complete \u003ci\u003ePoetics\u003c\/i\u003e―the first and best introduction to the art of writing and understanding stories.\u003cbr\u003e\u003cbr\u003e Aristotle's \u003ci\u003ePoetics\u003c\/i\u003e is the most important book ever written for writers and readers of stories―whether novels, short fiction, plays, screenplays, or nonfiction. Aristotle was the first to identify the keys to plot, character, audience perception, tragic pleasure, and dozens of other critical points of good storytelling. Despite being written more than 2,000 years ago, the \u003ci\u003ePoetics\u003c\/i\u003e remains essential reading for anyone who wants to learn how to write a captivating story―or understand how such stories work and achieve their psychological effects. Yet for all its influence, the \u003ci\u003ePoetics\u003c\/i\u003e is too little read because it comes down to us in a form that is often difficult to follow, and even the best translations are geared more to specialists than to general readers who simply want to grasp Aristotle's profound and practical insights. In \u003ci\u003eHow to Tell a Story\u003c\/i\u003e, Philip Freeman presents the most readable translation of the \u003ci\u003ePoetics\u003c\/i\u003e yet produced, making this indispensable handbook more accessible, engaging, and useful than ever before. \u003cbr\u003e\u003cbr\u003eIn addition to its inviting and reliable translation, a commentary on each section, and the original Greek on facing pages, this edition of the \u003ci\u003ePoetics\u003c\/i\u003e features unique bullet points, chapter headings, and section numbers to help guide readers through Aristotle's unmatched introduction to the art of writing and reading stories. \u003cbr\u003e\u003cbr\u003e- Aristotle, Phillip Freeman (Translator and commentator) \u003cbr\u003e- 264 pages \u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press\u003cbr\u003e - 2022 \u003cbr\u003e- Philosophy \u003cbr\u003e- Item #: 978-0691205274","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":43618900246720,"sku":"9780691205274","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/978-0691205274_a.jpg?v=1682539595"},{"product_id":"how-to-lose-yourself","title":"How to Lose Yourself: An Ancient Guide to Letting Go","description":"\u003cp\u003eInviting new translations of classical Buddhist texts about why the self is an illusion—and why giving it up can free us from suffering \u003cbr\u003e\u003cbr\u003eFrom self-realization and self-promotion to self-help and the selfie, the modern world encourages us to be self-obsessed. We are even told that finding ourselves is the key to happiness. Better to lose yourself! More than 2,500 years ago, the Buddha argued that the self is an illusion—and that our belief in it is the cause of most, if not all, of our suffering. \u003ci\u003eHow to Lose Yourself\u003c\/i\u003e presents lively, accessible, and expert new translations of ancient Buddhist writings about the central, unique, and powerful Buddhist teaching of “no-self.” \u003cbr\u003e\u003cbr\u003eDrawn from three important Buddhist traditions, these essential Indian, Tibetan, and Chinese writings provide a rich sampling of the ways Buddhist philosophers have understood the idea that we are selfless persons—and why this insight is so therapeutic. When we let go of the self, we are awakened to the presence of all things as they truly are, and we let go of the anxiety, fear, greed, and hatred that are the source of all suffering. \u003cbr\u003e\u003cbr\u003eComplete with an introduction and headnotes to each selection, and the original texts on facing pages, \u003ci\u003eHow to Lose Yourself\u003c\/i\u003e is a concise guide to a transformative idea. \u003cbr\u003e\u003cbr\u003e- 216 pages \u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2025 \u003cbr\u003e- History \u003cbr\u003e- Item #: 978-0691252636\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":46032846684352,"sku":"9780691252636","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/9780691252636_a.jpg?v=1737588646"},{"product_id":"how-to-be-grateful","title":"How to Be Grateful: An Aztec Guide to the Art of Gratitude","description":"\u003cp\u003eA delightful Aztec work that has much to teach us about the value of giving thanks—to our contemporaries, our elders, and our ancestors \u003cbr\u003e\u003cbr\u003eCenturies before anyone ever thought of keeping a gratitude journal, the Aztecs understood the profound value of being grateful. For generations, specially trained Aztec public speakers presented traditional dialogues at marriages, births, funerals, government ceremonies, and other important occasions. In these dialogues, people of different generations are imagined speaking to each other with mutual respect and gratitude across time, encouraging listeners to be grateful to their contemporaries, elders, and ancestors, as well as the divine, and reminding the living what they owe to future generations. In the late 1500s, one of these Aztec speakers, Pablo of Texcoco, recorded a collection of these dialogues, now known as the Bancroft Dialogues. In \u003ci\u003eHow to Be Grateful\u003c\/i\u003e, Nahuatl- or Aztec-language specialist Frances Karttunen and Camilla Townsend, Cundhill History Prize–winning author of \u003ci\u003eFifth Sun: A New History of the Aztecs\u003c\/i\u003e, present this fascinating work in an accessible translation that also features the original Nahuatl text on facing pages.\u003cbr\u003e\u003cbr\u003eAlthough Pablo lived under Spanish rule, his parents, grandparents, and elderly teachers recalled the world before the Europeans arrived, and his dialogues, which delight in colorful metaphors and wry humor, offer remarkable insights into preconquest Aztec society, philosophy, and language. Pablo’s dialogues tell readers they will be loved and honored today and by future generations if they repay those who have helped them—the living, the dead, and the divine. The living should pay these debts by helping their people and ensuring their future—by “paying it forward” as we say today. \u003cbr\u003e\u003cbr\u003e- Pablo of Texcoco\u003cbr\u003e- 216 pages\u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover\u003cbr\u003e- Princeton University Press\u003cbr\u003e- 2025 \u003cbr\u003e- History\u003cbr\u003e- Item #: 9780691274119\u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":47025864048832,"sku":"9780691274119","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/9780691274119_A.jpg?v=1762811243"},{"product_id":"how-to-compete","title":"How to Compete: An Ancient Guide to the Virtues of Sports","description":"\u003cp\u003eAn energetic new translation of the ancient Greek satirist Lucian’s humorous and enlightening dialogue on the pros—and cons—of athletics, fitness, and competition \u003cbr\u003e\u003cbr\u003eSports and philosophy went hand in hand for the ancient Greeks and Romans, and philosophical conversation was a recognized part of gym life throughout Greco-Roman antiquity. Athens’s Lyceum was a gym—and reportedly a hangout of that philosophical gym rat Socrates—before it became the site of Aristotle’s school. Fittingly, that gym is the setting of the Greek satirist Lucian’s \u003cem\u003eAnacharsis\u003c\/em\u003e, a witty philosophical dialogue that wrestles with questions about the purpose and value of sports—questions that we are still grappling with in our own sports- and fitness-obsessed times. \u003cem\u003eHow to Compete\u003c\/em\u003e presents a new translation of Lucian’s timeless classic, inviting us into a ringside debate about the point of sports. \u003cbr\u003e\u003cbr\u003ePitting a sports skeptic, Anacharsis, against a superfan, Solon, this delightful and thought-provoking work tries to make sense of sports. Why do so many of us care so much about them? Are sports like boxing too violent? Should we take fitness so seriously? Do athletics have educational value? And, most important of all, why did the ancient Greeks exercise naked? While Anacharsis, observing a Greek sport that sounds something like mixed martial arts, asks what kind of citizens set aside serious affairs to watch young men beat each other to a pulp, Solon counters that sports have great civic benefits and that athletes are ultimately competing for the highest prize—human excellence. \u003cbr\u003e\u003cbr\u003eFeaturing an inviting introduction, a handy glossary, helpful notes, and the original Greek on facing pages, \u003cem\u003eHow to Compete\u003c\/em\u003e is a winning exploration of why sports are more than just a game. \u003cbr\u003e\u003cbr\u003e- Lucian \u003cbr\u003e- 208 pages \u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2026 \u003cbr\u003e- Philosophy \u003cbr\u003e- Item #: 9780691281407\u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":47308123865280,"sku":"9780691281407","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/9780691281407_a.jpg?v=1770768684"},{"product_id":"how-to-listen","title":"How to Listen: An Ancient Guide to Learning from Others","description":"\u003cp\u003eA lively new translation of Plutarch’s charming and timeless essay on how to be a good listener—and why listening is essential to learning and living well \u003cbr\u003e\u003cbr\u003eListening is a skill—even an art—and it’s essential to learning and to life. Indeed, as Plutarch writes in \u003cem\u003eHow to Listen\u003c\/em\u003e, “listening well is the foundation for living well.” In this volume, Jeffrey Beneker presents a vivid and accessible new translation of Plutarch’s classic essay about how to become a skilled listener, complete with an inviting introduction and the original Greek on facing pages. \u003cbr\u003e\u003cbr\u003ePlutarch is most famous as the author of \u003cem\u003eParallel Lives\u003c\/em\u003e, a series of biographies of Greek and Roman statesmen. But he was also an expert on teaching and learning and How to Listen is arguably one of his best pedagogical works. A proponent of active listening well before its time, Plutarch explains the skills we need—and the obstacles and distractions we must overcome—to become effective listeners. Good listening requires, above all, an acknowledgement of our own ignorance in certain subjects and a commitment to gaining knowledge. We must set aside pride and envy so we can respect the expertise of others. We must also train ourselves to see through style and focus on substance, to discriminate between weak and strong arguments, and to criticize ideas fairly and accurately. \u003cbr\u003e\u003cbr\u003eFilled with shrewd insights and advice,\u003cem\u003e How to Listen\u003c\/em\u003e shows how to cultivate a skill that everyone who wants to learn and live well must master. \u003cbr\u003e\u003cbr\u003e- Plutarch \u003cbr\u003e- 152 pages \u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2026 \u003cbr\u003e- Philosophy \u003cbr\u003e- Item #: 9780691265582\u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":47308129206464,"sku":"9780691265582","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/9780691265582_a.jpg?v=1770768905"},{"product_id":"how-to-find-happiness","title":"How to Find Happiness: An Ancient Guide to the Good Life","description":"\u003cp\u003eDoes happiness come from the pursuit of pleasure or moral virtue? A vivid new translation of Cicero’s exploration of a timeless question \u003cbr\u003e\u003cbr\u003e“Of course, we all want to be happy.” So wrote the Roman statesman, orator, and philosopher Marcus Tullius Cicero. He and his fellow Greek and Roman philosophers agreed that the secret to happiness—or what they called the “good life”—is pursuing the “greatest good.” The only problem is that they couldn’t agree on what the greatest good is. Cicero addressed this dilemma by composing a set of dialogues, \u003cem\u003eOn the Greatest Good and Evil (De finibus bonorum et malorum)\u003c\/em\u003e, in which he pitted advocates of different philosophical approaches to happiness against one another. Notably, these include the Epicureans (who believe that the greatest good is pleasure) and the Stoics (according to whom it is moral virtue). Rather than choosing sides, Cicero considers the pros and cons of the different philosophies, ultimately leaving it to his readers to make up their own minds. In\u003cem\u003e How to Find Happiness\u003c\/em\u003e, Katharina Volk offers a vivid new translation of selections from Cicero’s work, complete with an introduction and the original Latin text on facing pages. The result is a lively and engaging debate that invites each of us to discover our own path to happiness. \u003cbr\u003e\u003cbr\u003e- Marcus Tullius Cicero \u003cbr\u003e- 256 pages \u003cbr\u003e- 4.5 inches W x 6.8 inches L \u003cbr\u003e- Hardcover \u003cbr\u003e- Princeton University Press \u003cbr\u003e- 2026 \u003cbr\u003e- Philosophy \u003cbr\u003e- Item #: 9780691263397\u003c\/p\u003e","brand":"PRINCETON UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":47308129239232,"sku":"9780691263397","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0130\/8502\/files\/9780691263397_a.jpg?v=1770769117"}],"url":"https:\/\/shop.getty.edu\/collections\/how-to-books.oembed","provider":"Getty Museum Store","version":"1.0","type":"link"}