Want to wear an exhibition banner featuring William Blake’s art refashioned into a backpack, or an Édouard-Manet-banner-turned-bucket-hat? Now you can.

The L.A. logo featured on Getty's newest accessories and apparel collaboration was designed and rendered by Prime_K2S, a founding father of stylized street-lettering unique to the City of Angels. Born Jose Reza in L.A.'s Pico-Union district, Prime's early geometric "calligraffiti" was known locally as Cholo script and soon became associated with tagging one's turf.

Created in collaboration with Los Angeles illustrator Adam Dalton Blake, this exclusive collection was inspired by the Getty’s “Celebrating Love” installation on the Spanish Steps. Each piece brings bold color and playful energy to themes of joy, love, and art.