Carry everything you need with this sturdy utility bag. Featuring Getty’s bold new “G” mark on durable canvas, this spacious tote is designed for everyday errands, museum visits, workdays, and weekend outings. With plenty of room for books, groceries, and daily essentials, it’s a practical way to celebrate Getty’s guiding message, ALL FOR ART.
Celebrate a new chapter for Getty with the Logo Collection, featuring merchandise that debuts Getty’s refreshed brand identity and its guiding message: ALL FOR ART.
In early 2026, Getty revealed a fresh brand identity–one which visually represents the many interconnected parts of the institution. The new “G” is a graphic accompaniment to the most recent Getty logo and reflects the many elements that make Getty unique.
The “G” forms a square block inspired by the square travertine blocks of the Getty Center, while its four mosaic-like pieces, drawn from artworks at the Getty Villa, also represent Getty’s four core programs–the Museum, Foundation, Conservation Institute and Research Institute.
A single, enduring ambition rooted in Getty’s founding purpose was defined during the development process: expanding access to art and cultural heritage worldwide. This ambition anchors the new brand identity and is expressed through the tagline ‘ALL FOR ART’.
- Materials: Denim
- Measurements: 12 3/4 inches L x 13 1/2 inches W Gusset (Depth) 5 1/2 inches
- Item #: 67183
