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Featuring the bold new “G” mark, this charm is a stylish way to show your support for Getty.
Celebrate a new chapter for Getty with our latest collection, featuring merchandise that debuts Getty’s refreshed brand identity and its guiding message: ALL FOR ART.
In early 2026, Getty revealed a fresh brand identity–one which visually represents the many interconnected parts of the institution. The new “G” is a graphic accompaniment to the most recent Getty logo and reflects the many elements that make Getty unique.
The “G” forms a square block inspired by the square travertine blocks of the Getty Center, while its four mosaic-like pieces, drawn from artworks at the Getty Villa, also represent Getty’s four core programs–the Museum, Foundation, Conservation Institute and Research Institute.
A single, enduring ambition rooted in Getty’s founding purpose was defined during the development process: expanding access to art and cultural heritage worldwide. This ambition anchors the new brand identity and is expressed through the tagline ‘ALL FOR ART’.
- Materials: Silver Plated Brass
- Measurements: 1/2" L x 1/2" W
- Item #: 10000260